We’ve been drinking beer after basketball or tennis for years now. There’s nothing like cold beers after an aerobic exercise. Refreshing — and the buzz hits faster. But who knew it was nutritious as well? Erdinger, a brewer in Germany, is marketing its beer — non-alcoholic, unfortunately — as an alternative to your typical sports drink. The Associated Press has the details:
A Bavarian brewmeister is touting its no-alcohol beer as the latest sport drink for athletes, handing it out at the finish line of sporting events and touting its regenerative benefits. …
The company touts the beverage as an isotonic, vitamin-rich, no-additive beverage with natural regenerative powers that help athletes recover from a workout. In other words, it’s carbohydrate-loaded refreshment without the alcoholic buzz of beer or the jitters caused by some energy drinks.
Erdinger is popular in Europe, especially at World Cup events. In the article, a nutritionist is dubious but does say non-alcoholic beer would be better than alcoholic beer, which would dehydrate an athlete. Good thing we don’t consider ourselves athletes, just weekend hacks. Plus, we just don’t get the point of drinking non-alcoholic beer (unless you’re a person who’s had problems with alcohol, then yes, it’s a great invention). Wonder what the Water Boy would say about this.